Showtech is one of Europe's largest trade shows for the conference, stage technology, equipment and event services. Staged every two years at the Exhibition Centre Berlin, Showtech is unique in its diversity and attracts exhibitors from all over the world.

After a successful Showtech 2009, J&C Joel returned for the 2011 show displaying their complete range of event fabrics, flooring and event machinery Visitors to the stand could also see working models of a J&C Joel acoustic motorised roller banner, concertina banner and a kabuki drop system.